According to The Center for Disease Control, more than one-third of U.S. adults (37.5%) are obese. This increasingly serious problem has catalyzed many conversations on this issue. Whether it's a message from The White House that our nation needs to get in shape, or the popularity of the hit NBC show "The Biggest Loser", mainstream America is getting the message that our population needs to lose weight.
These trends caught the eye of Sandra Schoellkopf, Executive Vice President of Marketing for The Biggest Loser Resort Niagara.
According to Schoellkopf, "We knew when we opened our Biggest Loser Niagara Resort last year that it would be a big success. We have created a culture of health and wellness at our resort which makes our guests feel safe and nurtured as they make their life changing transformations. " Schoellkopf further noted that Buffalo, by household, had the highest viewership of The Biggest Loser show in the nation last season.
The idea of losing weight may seem like a daunting task for many people. It is achievable, and The Biggest Loser Resort Niagara is showing people how to reach their health and wellness goals. Take for instance the story of Mike Kelly, a recent Biggest Loser Resort Niagara Guest:
"This program encompassed everything that I knew I should be doing (eating healthy and exercising) with so much structure that it allowed me to makes these changes without having a choice.
You have to be committed once you get here, but
after being here it’s really something that everyone has in them. The change is hard, but simple. The staff and trainers really make a difference because they’re more than just
trainers, there’s a community here, which you really need to help you get through it. I’ve
gotten to know the people here a lot; I hear their stories, I related to them, and I feel like
I’ve learned more because of that.
Before coming to Biggest Loser Resort Niagara
I was smoking 1/2 pack of cigarettes a day and unable to walk around my house. I would drive my car to class even though I new I would get a parking ticket because I couldn’t walk the distance. It got to the point where I felt like my world was getting smaller, I felt like I was suffocating in my own body. That’s when I new I had to make a change.
The first time I cramped up on a machine, the first time I felt like I was going to be
sick I learned my limits, it didn’t kill me, and now I’m stronger. You don’t have to go back
to that place, and the Biggest Loser has taught me that. Today I ran 5 miles, I worked
out in classes for 6 hours, and after that I did an extra personal training session. I never
thought I would consider myself a runner and now I’m running, I even signed up for two
I never thought I would be saying these things, and even though this was hard it’s not as hard as being overweight your entire life. People here everyday do things that they never thought they would do, including me. You just have to rub the dirt off, and once you do it feels great. I’ve done it, and I haven’t gone back."